Caniac® Club Disappointment

I was all excited to finally get a Caniac Club card from Raising Cane’s. Since I eat there a lot, I thought I would get a lot of “points”, kind of like an elite mileage club at an airlines. I registered online then read the FAQ:

Q. What are visits, and can I redeem them for anything?

A. Caniacs can keep track of their visits every time they swipe. The Caniac Club does not currently offer promotions based on how many visits you have had in the past or how many purchases you have accumulated. You only really need to swipe your card to redeem offers or enter contests, though some Caniacs do like to keep a running tally of their visits. With that said, we are currently exploring ways to further improve the Caniac Club. While we do not reward Caniacs based on number of visits, 

What?! Then what’s the point of swiping the card each time? Contests? So disappointed. At least I’m supposed to get a free Box Combo but I haven’t seen the coupon yet. I did get an email yesterday about an online concert by some guy I’ve never heard of. I just checked the video link and it was ~1.5 hours long. Looks like a country music guy.