There is a lot of K-Pop collaborations with Western countries, but this was not something I expected. Jennie Ruby Jane here is Jennie Kim of the K-Pop girl group Blackpink. This is the. press release from Porsche:
Jennie Kim, known as Jennie Ruby Jane or simply JENNIE, is a famous artist in South Korea. The 26-year-old is a member of girl group BLACKPINK, but has also won the hearts of many fans as a solo singer of rap and K-pop (Korean pop music). As part of the Sonderwunsch programme in collaboration with Porsche Korea, her own personal dream car has been built based on the Taycan 4S Cross Turismo.
https://newsroom.porsche.com/en/2022/products/porsche-exclusive-manufaktur-taycan-4s-cross-turismo-sonderwunsch-jennie-ruby-jane-blackpink-south-korea-29960.html
The Taycan 4S Cross Turismo was one of the cars on my fantasy EV list. It is likely the car I will get next since I doubt I will spend $167k on a Bentley Bentayga. However, I do question Porsche’s marketing strategy here. Sure, Jennie is famous and has a huge social medial following, but are Blackpink fans really Porsche customers? The list price of the Taycan 4S CT is $113k, which even makes me have second thoughts. As evident in several prior posts, I listen to K-Pop girl groups, including Blackpink. This Jennie x Porsche collaboration has zero impact on whether I end up purchasing a Porsche. I would like to know how much it costs to have your own custom logo and embroidery if I want to do the same thing.
Here are some more photos from Instagram:
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